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Bea Alexandra Wintschnig

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Bea Alexandra Wintschnig

Challenging preconceptions: What you most likely have not heard about Uganda (and neither did I)

While many associate Africa with poverty, violence & safari, Uganda actually has kind people, admirable entrepreneurs and magnificent…

5 min readApr 10, 2023

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Challenging preconceptions: What you most likely have not heard about Uganda (and neither did I)

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Bea Alexandra Wintschnig

Six Cognitive Patterns that Prevent Us from Acting Sustainably

Present bias, Attribute Substitution and Balancing bias: these and others influence our decisions in an unsustainable manner.

9 min readJun 13, 2020

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Six Cognitive Patterns that Prevent Us from Acting Sustainably

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Bea Alexandra Wintschnig

Electric cars are a possible solution — albeit not an equitable one

The benefits electric cars bring about in wealthier countries are offset by negative implications they have in other parts of the world.

4 min readJun 27, 2021

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Electric cars are a possible solution — albeit not an equitable one

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Bea Alexandra Wintschnig

Impact Investing — New Wine in Old Bottles?

Does the new hype impact investing really make a positive contribution to sustainable development?

8 min readApr 18, 2021

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Impact Investing — New Wine in Old Bottles?

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Bea Alexandra Wintschnig

Nations fail due to a lack of inclusiveness and power distribution

My takeaway from „Why nations fail” by D. Acemoglu and J. A. Robinson

5 min readSep 6, 2020

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Nations fail due to a lack of inclusiveness and power distribution

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Bea Alexandra Wintschnig

Five Key Principles for Marketing Sustainable Products and Services

To overcome the negative associations of green products, aspects like message framing, social norms and positioning must be kept in mind.

10 min readAug 2, 2020

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Five Key Principles for Marketing Sustainable Products and Services

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Bea Alexandra Wintschnig

How Our Sustainable Consumption Decisions Depend on Our Social Environment

Consuming sustainably is more than an individual choice. Social norms, social desirability and other mechanisms are involved…

7 min readJul 7, 2020

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How Our Sustainable Consumption Decisions Depend on Our Social Environment

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Bea Alexandra Wintschnig

Qualitative Growth — Reviving Our Economy the Sustainable Way After the Pandemic

By proposing this view of growth, the authors address a wide-spread fundamental fallacy: that the economy is only healthy if consumers buy.

4 min readMay 1, 2020

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Qualitative Growth — Reviving Our Economy the Sustainable Way After the Pandemic

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Bea Alexandra Wintschnig

Lessons from a Global Survey on Happiness

Well-being equality and social connections play an integral role in our society’s happiness, according to the World Happiness Report 2020.

4 min readApr 19, 2020

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Lessons from a Global Survey on Happiness

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Bea Alexandra Wintschnig

Let’s Go Better Ways Instead of Back to Normal After Corona

Solidarity, tolerance, gratitude are just a few features we should integrate into our daily lives for the wellbeing of others and…

4 min readApr 9, 2020

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Let’s Go Better Ways Instead of Back to Normal After Corona

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Bea Alexandra Wintschnig

Bea Alexandra Wintschnig

Believing in and hoping for a fairer, more conscious, and sustainable tomorrow and thus writing about sustainability, happiness, and topics of equal relevance.

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